Born from Stone
Built for Screen
PEREGRIN STUDIO®
MMXXVI
Ashcroft® balances carved form with human warmth, bringing a tactile, handmade tension to a typeface fit for modern use. We designed it to sit as a flared serif, dancing between sans and serif forms, borrowing proportions from sans fonts, while incorporating the flare of serifs.
The roots are in early twentieth-century British lettering, a period when the craft was taken seriously. Names carved into Portland stone, hand-painted signs on the Underground, inscriptions cast in bronze on civic buildings. Ashcroft is that feeling reborn for the 21st century.
